When Ram Truck’s CEO Fred Diaz said that their new 2010 Ram 2500 and 3500 Heavy Duty Trucks would turn the segment upside down, he couldn’t have stressed his point any clearer than hammering a 2500 HD upside down to the ceiling of the Chrysler display at the North American International Auto Show.

Talking about doing anything to make an impression. And you know what? We got the message. Loud and clear.

Sources: pickuptrucks